Santa Carolina Wine Branding Proposal

Santa Carolina vineyard is part of Carolina wine brands, one of the leading wine groups in Chile, wants to export their Cabernet Sauvignon to Europe with the denomination of its origin (Valle del Elqui) and wants to give it a name and a completely new, fresh image that demonstrates the quality and reflects its origins. 

I found my inspiration from the valley landscapes - mountain chain and the fact that the name 'Elqui' means narrow valley in the local Quechua language, which perfectly sums up to local geography.