I'm an Art Director and designer who's spent the last three years directing brand and campaign work for global names - P&G's Oral-B and Nestlé's Chocapic and Nesquik, and many more - from first concept through to finished asset.

My focus is paid social and campaign direction: I ideate concepts, build storyboards, brief and direct post-production, motion, and copy teams, and pitch the work to client. Recent highlights include directing Chocapic's Quest for Goodness campaign across EU and LATAM - the largest asset delivery in the brand's history - and leading Chocapic's humanisation campaign end-to-end, from an in-house shoot through post, motion, and VO. On Oral-B, I've been directly involved in ideation-to-delivery on two major global campaigns, and I'm currently building out the brand's first full guidelines system for the agency's internal team.

Before moving into art direction, I worked as a UX/UI designer building lo-fi and hi-fi wireframes for apps and websites - that background still shapes how I think about structure, hierarchy, and user attention when I'm directing a piece of creative, even if my day-to-day now sits upstream of pure UI work.

I'm a certified UX Usability Analyst, and I studied graphic and digital design (IDEM Barcelona) alongside it - which is probably why typography, illustration, and editorial thinking still run through everything I direct.

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Currently focused on:

• Campaign & Art Direction

• Paid Social (concept through delivery, multi-market)

• Brand Guidelines & Identity Systems

• Storyboarding & Post-Production Briefing