Chocapic Chile Social Media Campaign
Client: Nestlé Chocapic®
Nestlé CPW Chocapic Chile commissioned a mini social media campaign to promote three product lines — Original, Sugar Free, and Choco Crush.
The goal was to create a fun and engaging campaign that aligns with Chile’s strict advertising regulations while communicating the idea of a healthy and enjoyable breakfast.
The deliverables included Meta Reels, YouTube Ads, and Online Banner Ads (paid media) designed to boost brand visibility and engagement across multiple platforms.
Role
Concept Ideation Storyboarding
3D Pack Mockups Asset Preparation for Post-Production
Year
2024
Process
Working collaboratively with a copywriter and an art director, I:
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Developed the storyboards and overall visual direction for each digital asset.
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Sourced and color-graded visual elements to maintain consistency and energy.
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Created 3D mockups of the cereal packs used by the production team.
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Managed layout, structure, and asset hierarchy for both motion and static formats.
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Prepared and organized all final files for production handoff and post-production.
Chile’s strict advertising standards posed a creative challenge — balancing compliance with playful, attention-grabbing storytelling. Through thoughtful ideation and visual problem-solving, we achieved a campaign that met both creative and regulatory expectations.
Final Design
The campaign resulted in:
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21 animated digital assets (for Meta and YouTube)
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4 online banner ads (for websites and paid placements)
Each asset successfully captured the essence of Chocapic — energetic, fun, and wholesome — while maintaining the brand’s strong visual identity.
Three of the final digital ideas were entirely my own execution, from concept and design to final delivery.
You can view the campaign assets featured on Chocapic Chile’s official Instagram page here.
Choice of The Day Asset
Recipe for Adventure Asset
Looking for a Bestie Asset
