CHOCAPIC - CHILE (regional social campaign)

Scope: Chile | Social, YouTube, TVC

The Brief

Nestlé's Chocapic Chile team needed a social campaign promoting three product lines - Original, Sugar Free, and Choco Crush - that felt fun and energetic while working within Chile's strict advertising regulations around communicating "healthy breakfast" messaging.

My Role

Working alongside a copywriter and an art director, I developed the storyboards and visual direction for each asset, sourced and colour-graded the visual elements for consistency, built the 3D pack mockups used in production, and managed layout and asset hierarchy across both motion and static formats - then prepared and organised every final file for post-production handoff. Three of the final concepts were entirely my own execution, from concept through final delivery.

The Result

21 animated digital assets and 4 banner ads delivered - live since 2024 on Chocapic Chile's Instagram. The campaign balanced regulatory compliance with playful storytelling while holding the brand's energetic, wholesome visual identity across every format.