Chocapic - Quest for Goodness (chapter 2)

Nestlé Chocapic | Social, TVC, DOOH, Statics (IG Carousels), Digital Display | EU + LATAM

The Brief

An upgrade to Chocapic's existing Quest for Goodness campaign - introducing a hidden cave with secret carvings that tells the legend of Chocapic, with a mandate to lean further into the brand's world of adventure and exploration.

Girl eating Chocapic cereal at breakfast table, "Strong in Chocolate" campaign key visual

My Role

I owned this project end-to-end: building every storyboard in collaboration with the copywriter, presenting the concept directly to client, preparing the work for post-production, and reviewing the post-production output - animation and SFX included. I also worked with an external studio to create the campaign's original soundtrack, and packaged the full campaign for final delivery.

The Result

Live now across EU and LATAM.