Chocapic Chile - Humanisation

Nestlé Chocapic - Chile | Video, Meta Reels, YouTube Ads

The Brief

A follow-up phase to the original Chocapic Chile Social Campaign - bringing a more human element into the existing assets by introducing hand shots of people interacting with the product.

Chocapic cereal box on a table with milk and an apple.

My Role

I ideated the approach, directed a shoot of hand shots interacting with the product, then led a colour grading and post-production session where the new human footage was organically integrated into the pre-made Chilean materials - with slight rearrangements to the original assets rather than a full rebuild.

The Result

15 video assets delivered across 4 formats (1:1, 4:5, 9:16, 16:9).